Affiliate Programs
If your site is already
getting traffic, why not turn it into a source of income? Affiliate programs are an excellent way to turn traffic into
revenues. Joining an affiliate network effectively allows you to
sell space on
your website to advertisers without having to find the advertisers
yourself. Advertisers simply outsource to their web advertising
needs to an affiliate management company which, in turn, will deal with
web publishers like you and me.
It's a no-brainer to place ads on your site and track your earnings because
the coding and reporting are handled by the
affiliate networks. The major affiliate programs offer a multitude of ad
formats and display options to allow you to integrate sponsor ads
tastefully into your site.
Google AdSense allows
publishers of all sizes to easily display relevant, unobtrusive
Google ads on their website's content pages and earn money when
visitors click on them. You may have already noticed the ubiquitous Google
ads and search boxes on this site and others. The AdSense ads are
less of a nuisance to visitors than the traditional flashing banners,
and because they are targeted to the content of your site, they're
much more likely to generate higher click-throughs than traditional
banners.
When you add a Google search box to your site, you give your
visitors the ability to perform a search without leaving your site.
Better yet, Google displays in the search results paid advertisements which are targeted
to your visitors' search queries, allowing you to make money when
they click on those ads. AdSense is very easy to set
up and incorporate into your web pages. Plus, the ad
appearances are highly customizable, allowing for seamless
integration into your site's color scheme.
Google allows for
numerous ad formats of various shapes and sizes.
Experiment with different formats, backgrounds, text colors, and
placements on your page to
determine which ones work best on your site.
If you're
going to use
AdWords to promote your site, then you'll
probably want to subscribe to AdSense to help
offset your AdWords expenditures.
Sometimes, you can even make a profit (as this
site does) from AdSense!
When
subscribing to Google AdSense, be sure to read
Google's
guidelines and policies carefully so that
you do not violate any of their policies. Google has
advanced automated and manual systems to detect
fraudulent activities. Even if you violate
their policies inadvertently, you may lose your
account, along with the time you've spent to
incorporate AdSense codes into your web pages.
Commission Junction
Commission Junction (CJ) is a premier third-party
affiliate program management firm. Its clients include eBay, Morgan
Stanley, and USA Today, just to name a few. Signing up with CJ is
simple and straightforward. As an affiliate, you apply for various
third-party affiliate programs from within your account with just a
few clicks. Most programs will accept you automatically; others may
take a few days. Once accepted, you will be able to cut-and-paste
html codes for the advertisers into your web pages. Most advertisers
offer a wide selection of ad formats, including banner ads of
various sizes, content links, text links, keyword links, and many
others. With CJ's suite of powerful tracking and reporting
capabilities, you can optimize your effort by targeting advertisers
with the highest revenue potentials.
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