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A free guide to website promotion
and search engine optimization.

 
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Affiliate Programs

If your site is already getting traffic, why not turn it into a source of income? Affiliate programs are an excellent way to turn traffic into revenues.  Joining an affiliate network effectively allows you to sell space on your website to advertisers without having to find the advertisers yourself.  Advertisers simply outsource to their web advertising needs to an affiliate management company which, in turn, will deal with web publishers like you and me.  

It's a no-brainer to place ads on your site and track your earnings b
ecause the coding and reporting are handled by the affiliate networks. The major affiliate programs offer a multitude of ad formats and display options to allow you to integrate sponsor ads tastefully into your site.
 

Google AdSense

Google AdSense allows publishers of all sizes to easily display relevant, unobtrusive Google ads on their website's content pages and earn money when visitors click on them. You may have already noticed the ubiquitous Google ads and search boxes on this site and others. The AdSense ads are less of a nuisance to visitors than the traditional flashing banners, and because they are targeted to the content of your site, they're much more likely to generate higher click-throughs than traditional banners. 

When you add a Google search box to your site, you give your visitors the ability to perform a search without leaving your site.  Better yet, Google displays in the search results paid advertisements which are targeted to your visitors' search queries, allowing you to make money when they click on those ads. AdSense is very easy to set up and incorporate into your web pages.  Plus, the ad appearances are highly customizable, allowing for seamless integration into your site's color scheme.

Google allows for numerous ad formats of various shapes and sizes.  Experiment with different formats, backgrounds, text colors, and placements on your page to determine which ones work best on your site.

If you're going to use AdWords to promote your site, then you'll probably want to subscribe to AdSense to help offset your AdWords expenditures.  Sometimes, you can even make a profit (as this site does) from AdSense!

When subscribing to Google AdSense, be sure to read Google's guidelines and policies carefully so that you do not violate any of their policies.  Google has advanced automated and manual systems to detect fraudulent activities.  Even if you violate their policies inadvertently, you may lose your account, along with the time you've spent to incorporate AdSense codes into your web pages.


Commission Junction

Commission Junction (CJ) is a premier third-party affiliate program management firm. Its clients include eBay, Morgan Stanley, and USA Today, just to name a few. Signing up with CJ is simple and straightforward. As an affiliate, you apply for various third-party affiliate programs from within your account with just a few clicks. Most programs will accept you automatically; others may take a few days. Once accepted, you will be able to cut-and-paste html codes for the advertisers into your web pages. Most advertisers offer a wide selection of ad formats, including banner ads of various sizes, content links, text links, keyword links, and many others. With CJ's suite of powerful tracking and reporting capabilities, you can optimize your effort by targeting advertisers with the highest revenue potentials.

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