Website Promotion
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6. Writing Articles for E-Zines
Sharing knowledge on the web can be a
very powerful way to establish your online presence and credibility.
First, you write a thoughtful and informative article on an topic in
your area of expertise. Then you submit it to e-zines to be read by
the general public and possibly re-published on other web sites.
Appended to the end of your article is a resource box
containing a brief promotional message linking to your web site.
Webmasters who wish to reprint your article on their sites are
required to include your resource box along with any live links to
your site.
For example, an article written by me might have the following
resource box:
Article by
Oudam Em. Oudam is the webmaster of
Web Launch,
http://www.nexcomp.com/weblaunch, a free resource for web
site promotion and search engine optimization. Please
visit his site for more free tips and tutorials on building
traffic and generating income on your site.
The benefit that you get from your
article is two-fold. First, your article will be read by
visitors to the e-zine site. If they find it helpful and interesting, they will likely
visit your web site to see what else you had to offer. Second,
webmasters who find your article useful to their visitors may
re-publish it on their sites, giving your article additional
exposure.
Every time your article is re-published on a web site, you gain an
additional one-way link to your site through the live link in your
resource box. This adds to your link popularity and ultimately
increases your search engine rankings. As you can see, the
true potential of your article lies in its ability to propagate
virally in cyberspace.
For your article to propagate virally, it should appeal to both
readers and webmasters alike. Keep in mind that your goal is hold
your readers' attention long enough for them to get to the resource box. If your article is boring and
uninformative, few people will read it beyond the first or second
paragraph.
Below are some pointers to consider when writing an article:
1. Give your article a catchy title.
Your title is the first and often the only thing that visitors
see when they skim through a list of articles on an e-zine page. Put
some thought into coming up with a title that grabs the reader's
attention right away. Words like "Secrets", "Free", and "Successful"
tend to attract more attention than others.
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