Search Engine Optimization
Guide
(cont'd)
Title tags are easy to include in webpages -
You simply put your title between two HTML title tags. Here's the
HTML needed
<title> AKA Marketing - Internet
Marketing Articles, Internet Marketing strategies, tips, tricks and
secrets </title>
The start title tag <title> and the end title tag </title> should be
placed between the <head> and
</head> HTML tags of your page, these
tags are at the top of all HTML pages.
OK now you know where to put it, but how do you know what to put in
it. Have a look at the sample title I have included above, it
targets my main keyphrases
It
also targets secondary keyphrases like
and
reads very well which helps to attract searchers to the AKA
MARKETING.com site.
Don't even think about having a title page like PAGE 1, Joe's home
page, My home page or any other title that's not very descriptive
because it won't help you one bit.
Take another look at my title above, obviously it has got my main
words in it such as Internet Marketing Articles, strategies, tips,
tricks and secrets. Since search engines often return the title in
the search results, your HTML title should be both very descriptive
and attractive, the example given above is.
Remember including your keywords in your title is imperative not
just for getting good rankings but also to allow to searcher to
mentally associate your listing with a good find, which he or she
will do when they see the search query is present in your title,
hence they'll be more likely to click through to your site.
You may notice I included AKA Marketing in my title tag, I did this
because
-
Many search engines and directories display web sites
alphabetically. Therefore, to take advantage of this, I included
my website name AKA Marketing at the start of my title. A is the
first letter of the alphabet, its a capital. Capitals are
alphabetically higher than lower case letters, so on search
engines that list sites alphabetically I will appear before
sites with similar content that either have a small a or any
other letter. I will also appear ahead of anyone with a capital
A and a lowercase letter as their 2nd letter in their title tag
because K is my 2nd letter.
-
My website name matches my domain name and I personally think it
is smart, catchy and very memorable so I included it in the hope
people might revisit.
-
It makes the site seem more professional.
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