Search Engine Optimization
(cont'd)
2. The <BODY> area
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Keywords Appearance
Your keyword should appear
at least three times in the visible area of your page. For example,
the keyword "search engine optimization" has already appeared
three times on this page.
-
Keyword Placement
Your keyword should
appear as close to the beginning of your page as possible,
preferably within the first 25 words in the visible text of this
page. Early appearance of the keyword shows that it is
relevant to site. Late appearance is also very important, so
try to put it in the last paragraph of the page, too.
-
ALT Image Attributes
Search engines
don't index images and they don't know what your images mean, so
always use ALT attributes for any images on your page. Use the
ALT attribute not only to describe the image, but also to increase
your search ranking. This is done by including your keywords in the
ALT attributes. This page, for example, has "search engine
optimization" in the <TITLE>, throughout the visible body area, and
also in the ALT attribute of the "Web Launch" logo (i.e., <img
border="0" src="weblaunch.gif" width="255" height="155" alt="search
engine optimization website promotion...etc.>).
3. Linking
Internal Linking
Internal linking helps to maximize the Google PageRank of all
pages on your site. This is why you should cross-link all
the important pages on your site. Notice that the menu bar
above appears on all the major pages of this site. This ensures
that each major section is linked to all the others.
Whenever possible, use your keyword as anchor text to link to
other pages. For instance, if your site offers free web
tools, the anchor text "Free Web Tools"
is more effective than, say, "Kool Web
Toolz". "Kool" and "Toolz" are not
actual words in the
English dictionary, and few people will search for "kool web
toolz" on Google.
Cross Link all your Sites
While you may not always get other sites to link to you, you can
increase your incoming links by cross
linking your own sites. Scroll to the bottom of this page
and you'll notice the list of links below the copyright notice.
These are some of the sites that I own. These links are
there not only to allow visitors to click on them but also to
help to increase their search rankings.
4. Link Popularity
Many
search engines, such as Google, MSN, AltaVista, and Inktomi,
factor link popularity heavily into their ranking algorithms.
Google, in particular, considers link popularity as the most
important factor for search ranking. Consequently, your site may not
rank high even if it's perfectly coded for search engine's
algorithm. Nowadays it's an absolute essential to have other
sites link to you, not just to rank high in search results, but also
to bring visitors to your site through the links themselves.
Link popularity is not so much about quantity as it is about
quality. Having your site listed on 1,000 "free-for-all" link
pages probably won't do you as much good as a handful of inbound
links from quality relevant sites. Search engines are sophisticated
enough to differentiate between relevant, on-topic links from
quality sites and those from free-for-all pages and link
farms.
Ultimately, search engine optimization involves
a lot more than altering the HTML code to exploit the SE's ranking
algorithm. Optimization is a long, arduous process of publishing a
high-quality site with fresh, original content and building good
rapport with your visitor and fellow site owners.
Speaking of link
popularity, we invite you to exchange links with us. Just go to our
Reciprocal Linking page and follow the instructions there.
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